Mattel, Inc. Announces Two Business Ventures


(El Segundo, CA) Mattel, Inc. was founded in the year 1945.  Since then, it constantly strives to expand its business portfolio.  Through licensing agreements and partnerships, Mattel, aims at being a global entertainment company.  As a global entertainment company; movie projects, developing television content, gaming, music and live events are all important facets of Mattel’s business operations.  Recently, the aforementioned business made public two business ventures.  Additionally, the two revealed business ventures are consistent with the Mattel business portfolio.  The first of the two business ventures, is a partnership with Warner Bros. Pictures Group.  For the previously mentioned, it is a partnership to be able to develop the Hot Wheels toy line, into, a feature live-action film.  The second of the two business ventures, is a licensing agreement with National Geographic.  For the previously mentioned, it is a licensing agreement to create a toy line, along with, content.  The toy line is supposed to be a spun-off from the Barbie brand.  Lastly; the created content is supposed to be centered on exploration, science, conservation and research. 

The created exploration, science, conservation and research content will be under the supervision of National Geographic.  National Geographic Partners, LLC (NGP) is a joint business venture between National Geographic, and, 21st Century Fox.  The former, is for the network of media assets, which is owned by the latter.  The network of media assets is best characterized by the following:  the National Geographic Channel; Nat Geo Wild; Nat Geo Mundo; Nat Geo People; the National Geographic Magazine and National Geographic Studios.  As previously stated, the business venture with Mattel, Inc. (NASDAQ:  MAT) is a licensing agreement.  Through the licensing agreement; a toy line or doll, will be spun-off from the Barbie brand, and, it will be developed as its own line.  Specifically, the toy line will be highlighted by career dolls and play sets.  The aim of both, is to draw attention to occupations, in which women are underrepresented.  Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist and Entomologist; are examples of the previously noted.  All of the dolls and play sets will come with, relevant accessories.  Additionally, everything will be authenticated by an advisory council.  The latter, will be made up of female National Geographic Explorers, along with, the Editor of the National Geographic Magazine; Susan Goldberg.  The toy line is expected at retail stores, sometime in the fall of the year 2019.  The price range for everything is $14.99 to $29.99 USD.  Susan Goldberg; is the Editor in Chief of National Geographic Magazine, and, the Editorial Director of National Geographic Partners, LLC.  Through a press statement, Ms./Mrs. Goldberg said the following.  “Helping people understand the world is, and always has been, the core purpose of National Geographic.  Through our partnership with Barbie, we are excited to reach kids in a new way, using the power of play to inspire our next generation of explorers, scientists and photographers.” 

Lisa McKnight is the Senior Vice President and General Manager of the Barbie Brand at Mattel, Inc.  Through a press statement, Ms./Mrs. McKnight said the following.  “Barbie and National Geographic represent a powerhouse combination and our joint creative efforts allow kids to explore the world and different career fields right in their own homes.”  Lisa McKnight also said; “Barbie allows girls to try on new roles through storytelling by showing them they can be anything and, through our partnership with National Geographic, girls can now imagine themselves as an Astrophysicist, Polar Marine Biologist and more.” 

Returning to the first revealed business venture of Mattel, Inc., which is a partnership with Warner Bros. Pictures Group.  The nature of the business partnership, is to, develop the Hot Wheels toy line into a feature live-action film.  Additionally, this most recent movie project is the second collaborative effort, between Mattel and Warner Bros. Pictures.  The first is a feature film based on the toy brand, Barbie.  For the latter, actress Margot Robbie was chosen as the star.  Hot Wheels is a beloved toy racing car; line or brand of toys.  Additionally, it was first débuted in the year 1968.  Since then, more than 6 billion individual Hot Wheels racing cars have been sold.  Furthermore, it is estimated that more than 500 million Hot Wheels racing cars are sold; every year.  The aforementioned, makes the Hot Wheels brand, the number one selling toy line in the world.

To end, Ynon Kreiz is the Chairman and the C.E.O. of Mattel, Inc.  Through a press statement, Mr. Kreiz said the following.  “We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures.  Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”  As previously stated, the aforementioned toy manufacturer recently made public two of its business ventures.  Additionally, the two revealed business ventures are consistent with the Mattel business portfolio.  The first of the two business ventures, is a partnership with Warner Bros. Pictures Group.  The second of the two business ventures, is a licensing agreement with National Geographic.  Overall and lastly; a movie is currently under development, along with, a spun-off line of dolls.



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Written from Press Release

Registered Writer at

PR Newswire Association LLC

02/02/2019



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