Tyra Banks Launches Modelland; a Retail Shopping Attraction



(Los Angeles, CA) Tyra Banks, the supermodel, through her business, The Tyra Banks Company, attempts to create a special vibe.  This special vibe, is the intersection of beauty and entertainment.  Additionally, Tyra Banks calls this intersection “beautytainment.”  Furthermore, the special vibe has transcended the conventional street intersection, and, it has arrived in the retail sector of the economy.  Recently, The Tyra Banks Company announced the launch of Modelland.  The latter; is set to become the first of its kind, retail shopping experience.  It is scheduled to open late in the year, 2019.  Through the shopping experience, Modelland, consumers will be able to live a fantasy version of the world of fashion and modeling, along with, engage with state of the art interactive entertainment.

As part of the interactive entertainment and the fantasy version of modeling, which will become quintessential Modelland, there will be the following.  Creative collaborations, retail selections hand crafted by Tyra Banks, in-store dining and special events; will all become standard features of Modelland.  The first location is all set and ready.  The first Modelland retail shopping experience will be located at, Macerich’s Santa Monica Place in a retail space that is 21,000 ft².  The aforementioned shopping location, is a legendary Los Angeles area, California U.S.A. destination.  Additionally, it is an open air shopping mall, which is located a few blocks from Santa Monica Beach.  Specifically, for the business operations side of Modelland, Tyra Banks does have plans.  Tyra Banks does plan to invite her business colleagues to collaborate with her, and, at the Modelland retail locations.  Business colleagues of Tyra Banks include people from the worlds of beauty, fashion, entertainment, food, beverage and technology.  The effort of these collaborations, is to create a 360° multi sensorial experience.  From Tyra’s personal side, she does want consumers to know the following.  Tyra wants consumers to feel that Modelland, is an expression of all types of celebrated beauty.  A consumer, also, shouldn’t be afraid to have a dream version of himself or herself.  Modelland, from this point, is hoped to become a transformational journey for the consumer.  Through this transformational journey, Tyra wants the consumer, to celebrate his or her own beauty type.  Worldwide expansion, of the Modelland retail attraction, is also planned for in the future. 

Tyra Banks did release a press statement.  Through a press statement, Ms./Mrs. Banks said the following.  “Modelland has been 10 intense years in the making.  It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition.  Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.  I want people to feel seen and validated.  Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.  Modelland is all about celebrating your flawsome self.  We are fun.  We are fierce.  We are fantasy.  And, we are for real.” 

To end, the owner of Macerich’s Santa Monica Place is Macerich (NYSE:  MAC).  Additionally, the aforementioned business did express excitement, about the future retail shopping experience Modelland.  Furthermore, Macerich is a real estate investment trust.  It is said that, it owns 52 million feet squared of space, across, 47 regional shopping centers.  Michael Guerin is the Senior Vice President of Leasing at Macerich.  Through a press statement, Mr. Guerin said the following.  “Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination.  Our top properties including Santa Monica Place are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else.”  As previously stated, Tyra Banks through The Tyra Banks Company, announced the launch of Modelland.  The latter, is set to become the first of its kind, retail shopping experience.  Additionally, it is scheduled to open late in the year, 2019.  Through this shopping experience, Modelland, consumers will be able to live a fantasy version of the world of fashion and modeling, along with, engage with state of the art interactive entertainment.



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Written from Press Release

Registered Writer at

PR Newswire Association, LLC

02/09/2019



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