Three Outreach.io Executives Author and Release a Book



(San Diego, CA) The story of Outreach.io, starts in Seattle Washington, U.S.A.  Additionally, the story of this B2B marketing sales platform is centered on achieving, an unlikely outcome.  To have three salespersons sell, as if they were, 20 salespersons; is the unlikely outcome.  Obviously, Outreach.io achieved its unlikely outcome, and today, it boasts about having $125 million USD in funding.  Furthermore, it is a testament as to how technology can drive innovation, and, create actionable returns for sales/revenue teams.  Recently, Outreach revealed that, three of its executives have authored a book.  The book is entitled, Sales Engagement:  How the World’s Fastest Growing Companies are Modernizing Sales through Humanization at Scale.  The executives and authors are; Manny Medina, Max Altschuler and Mark Kosoglow.  The publisher is John Wiley & Sons, Inc. 

Officially, John Wiley & Sons, Inc. is publishing a book that, attempts to be a hands on guide for sellers.  Specifically, as to how sellers or sales representatives can engage and interact with potential buyers.  Through the process the seller builds connections, grabs attention and is able to create an opportunity where “buying” occurs.  Furthermore; the hands on guide also contains transformative solutions, best practices and actionable strategies for building of the sales funnel.  The sales funnel is where sales leads are qualified, and, ultimately buying is done at scale.  Everything that is the previously stated is found in, Sales Engagement:  How the World’s Fastest Growing Companies are Modernizing Sales through Humanization at Scale.

As previously said, the aforementioned new book, is authored by three Outreach executives.  The executives and authors are; Manny Medina, Max Altschuler and Mark Kosoglow.  Manny Medina is a Co-Founder of Outreach.io.  Currently, he performs the tasks and duties of the chief executive officer.  Max Altschuler is the Vice President of Marketing at Outreach.io.  Additionally, he is the Chief Executive Officer of Sales Hacker.  Sales Hacker was acquired by Outreach, in the year 2018.  As a result, he performs two roles.  Mark Kosoglow is the Vice President of Sales at Outreach.io.  Additionally, he holds the special distinction of being, Outreach’s first employee. 

Specifically for the book, Sales Engagement:  How the World’s Fastest Growing Companies are Modernizing Sales through Humanization at Scale, the reader can expect the following.  To start, the reader can expect unique perspectives from the savvy salespersons.  Furthermore, the book does cover concepts and strategies.  For example, the concepts include revenue acceleration.  The aforementioned, is focused on perspectives from thought leaders, customers, partners, practitioners and business executives.  The strategies include the following five ideas.  The first idea, is how to find common factors, which hold back sales.  Additionally and from this point, how, to reverse the factors through channel optimization.  The second idea, is how to humanize sales with personas, along with, relevant information.  The third idea, is how to understand why A/B testing is critical.  Additionally, critical for the success of the sales representative, and how, a sales representative can do it correctly.  The fourth idea, is how metrics are used, to be able, to have a modern sales organization.  The fifth and last idea, is how to speed up the development of sales representatives. 

To end, Outreach.io did release a press statement.  Manny Medina as the C.E.O. of Outreach.io, and, the book’s co-author released the press statement.  Through a press statement, Mr. Medina said the following.  “Sales Engagement is not just the latest buzzword, it is a sales strategy that has proven successful in numerous billion-dollar-plus companies, many of which are featured in our new book.  By adopting Sales Engagement strategies, companies can meet the needs of today’s omnichannel buyers by being where the buyer wants them to be, with the right message, at the right time, every time.  Sales Engagement platforms give companies the power to build consistent, repeatable, and data-driven processes, while leveraging an understanding of executive level metrics to track and act on.”  As previously stated, Outreach recently revealed that, three of its executives have authored a book.  The book is entitled, Sales Engagement:  How the World’s Fastest Growing Companies are Modernizing Sales through Humanization at Scale.  The executives and authors are; Manny Medina, Max Altschuler and Mark Kosoglow.  Lastly, the publisher is John Wiley & Sons, Inc. 



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Written from Press Release

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PR Newswire Association, LLC

03/13/2019



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