Sansi North America Displays Reveals its Project at SFMOMA

(San Francisco, CA) The L.E.D. video display products of Sansi North America Displays are quietly and respectfully, unrecognized. The last part was correct, in fact, few people know that; Sansi North America Displays manufacturers, and, is a service provider of L.E.D. video displays. Additionally; few people know that, its products are in global and iconic locations, where they are seen daily and quickly ignored. Incidentally, L.E.D. is an acronym, for light emitting diode. Specifically, it is a semiconductor light source that, emits light when an electric current passes through. Any type of L.E.D. display technology solutions, is proprietary. In fact, Sansi North America Displays reports that, it has more than 250 patents for its technology solutions. Recently, Sansi North America Displays revealed a project that, might be recognized and not quickly dismissed. The revelation is a project with famed artist JR, and, the San Francisco Museum of Modern Art (SFMOMA). Specifically; the project is located in SFMOMA’s Roberts Family Gallery, and, it is a digital canvas of 107 feet. The latter, is JR’s artistic labor. Additionally, it is entitled, The Chronicles of San Francisco.

The Chronicles of San Francisco, by JR, is an exhibition of the San Francisco Museum of Modern Art that, is free and open to the general public. Additionally, the aforementioned exhibition is expected to be open, for one year. However and returning to, Sansi North America Displays, the aforementioned business needed help with this special project. As a result, it turned to Sensory Interactive. Sensory Interactive is a business that develops digital experiences that, are intended for revenue purposes. For the SFMOMA project, Sensory Interactive was involved from the beginning of the creation of JR’s digital canvas, at SFMOMA. To start things off, the installation proved to be more demanding than, what was originally thought. Architects, motion graphic designers and 3D artists from Sensory Interactive worked with JR. The effort was to ensure that, the Sensory Interactive team was successfully executing, JR’s vision. One difficult part, was how the actual experience, was going to be. Display configuration, size and placement of the digital canvas needed to be perfect. Obviously, the previously said, impacts the actual experience. After exhaustive work; Sensory Interactive decided to use a curved connection, and, a slightly concaved angle. The idea was to pull in the viewer, or exhibition attendee, to be able to maximize the space and the senses. A full immersion is the desired feeling, when the massive digital canvas shows, a slowly moving digital image. The actual digital display has a pixel pitch of 2.5 millimeters, and, there are nearly 26 million pixels. The previously said, is of the highest resolution that is possible.

Christopher Graefe is a Managing Director at Sensory Interactive. Through a press statement, Mr. Graefe said the following. “It was a thrill to be a part of an artwork of this caliber. And it was exciting to take the things we have learned from some of the world’s largest LED display projects and use them to elevate this display beyond almost anything that has previously been done in a museum environment.” Christopher Graefe also said. “The affordability, reliability, and flexibility of large-scale LED surfaces have reached the point where LED is a realistic alternative to projection systems for video art in many museums. This is giving museums the ability to bring video art out of the traditional darkened room and into wide-open spaces like the Roberts Family Gallery at SFMOMA. We think we’re seeing the beginning of a trend toward more of these types of high-profile installations.” Mark Petterson is the Associate Director of Sensory Interactive. Through a press statement, Mr. Petterson said the following. “We believe that the artwork and the people whose stories it tells are what is really important and that the technology should fade into the background. Our goal was to help JR find and implement the hardware and software that would create the best experience for people viewing the piece.”

JR’s, The Chronicles of San Francisco, is a digital mural. Specifically, this digital mural scrolls across an enormous L.E.D. display. The objective is to show the faces, and, tell the stories of common people who live in San Francisco. In order to accomplish this effort, JR used mobile studios, in 22 total locations. All of the locations were inside the City of San Francisco, California U.S.A. From these mobile studios; JR filmed, photographed and interviewed more than 1,200 people. The 1,200 people were intended to represent, the City of San Francisco’s multifaceted communities.

To end, Sansi North America Displays did release press statements. Gerard Shallo is the Senior Director of Marketing at Sansi North America Displays. Through a press statement, Mr. Shallo said the following. “It’s pretty special to be part of a project that merges art and digital technology in such a bold, beautiful way. And this installation really highlights the fact that the right technology can help bring world-class artwork to life.” Jason Helton is the Executive Vice President of Sansi North America Displays. Through a press statement, Mr. Helton said the following. “We’ve manufactured several digital displays used in the artistic space. But this one is the largest and highest-resolution.” Jason Helton also said. “It’s also a great example of how the latest LED display technology can help an artist realize a creative vision, even for the most ambitious pieces.” As previously stated, Sansi North America Displays recently revealed a project that, might be recognized and not quickly dismissed. The revelation is a project with famed artist JR, and, the San Francisco Museum of Modern Art (SFMOMA). Specifically; the project is located in SFMOMA’s Roberts Family Gallery, and, it is a digital canvas of 107 feet. The latter, is JR’s artistic labor. Lastly and additionally, it is entitled, The Chronicles of San Francisco.