Sony Electronics, Inc. Launches the Digital Camera; RX100 VII


(San Diego, CA) The current version, the Sony RX100 (DSC-RX100), is a beloved digital camera.  In fact, it is often referred to as a digital camera, for photography connoisseurs.  Strangely enough, technology connoisseurs throw themselves into this group, because, they also love this digital camera.  The love affair is due to the fact that, a great photograph is capable, in three easy steps.  The steps are also, coincidentally, the defining features.  The first step in the process or defining feature is, an F1.8 ZEISS Vario-Sonnar T Lens.  The aforementioned, is capable of capturing a wide shot.  The second step, is the 20.2 megapixel Exmor Complementary Metal Oxide Semiconductor (CMOS) Sensor.  The aforementioned, in a very efficient manner captures light.  The third step, is the BIONZ Processor.  The aforementioned, is capable of reproducing smooth detail with low noise.  Recently, Sony Electronics, Inc. announced that, the Sony RX100 is the official predecessor.  Specifically, the aforementioned business revealed that, the successor is the RX100 VII.  Technically, as the most recent addition to Sony’s line of compact digital cameras, it is the Sony RX100 VII (DSC-RX100M7).
            The Sony RX100 VII (DSC-RX100M7), as the most recent addition to Sony’s line of digital cameras, has the following headline.  Briefly; the headline is an RX Series digital camera with, Alpha 9 level speed, comes with auto focus performance and has real-time tracking with real-time eye auto focus.  Continuing with this line of thought, the Sony RX100 VII is set apart by the following key advantages or specifications.  First, this digital camera comes with a DRAM chip.  Additionally, installed is the most recent generation, of the BIONZ X image processor.  Second, the Alpha 9 level speed performance of this digital camera, can do the following.  It can perform up to 60 AF/AE calculations per second.  Additionally, it can also perform 20 frames per second of blackout free filming with AF/AE tracking.  AF means auto focus, and, AE means automatic exposure.  Third, this digital camera comes with a 357 point focal plane phase detection auto focus capability.  Additionally, a 425 point contrast detection auto focus, is also, part of this digital camera.  Fourth, this digital camera has the built-in capabilities; real-time tracking and real-time eye auto focus for humans and animals.  Fifth, this digital camera comes with the ZEISS Vario Sonnar T 24-200mm F2.8-F4.5 Large Aperture High Magnification Zoom Lens.  Sixth, this digital camera comes with the single burst shooting drive mode.  The aforementioned, is capable of 90 frames per second.  Seventh, this digital camera comes with the feature, pro-level movie functionality.  The aforementioned; is highlighted by 4K HDR (HLG), 4K Active Steady Shot and vertical position data recording. 
            The Sony RX100 VII will also be sold, as a Shooting Grip Kit for Vloggers.  Technically, the aforementioned is the DSC-RX100M7G.  Included in this kit is the actual RX100 VII digital camera, a shooting grip (VCT-SGR1), a bracket with accessory shoe and two rechargeable battery packs.  A matching microphone is available, however, it is sold separately.  The matching microphone, is the Sony Stereo Microphone ECM-XYST1M.  Additionally, the microphone is designed to be mounted on the bracket’s accessory shoe.  A second noteworthy accessory, is the Jacket Case LCJ-RXK.  The latter, is made out of leather.  Additionally, it has a lens jacket, and, a shoulder strap.  The purpose is to protect the digital camera, from bumps and shocks.  Furthermore, the digital camera doesn’t have to be taken out of the leather case.  This feature is very convenient for plugging in the microphone, connecting the USB cable or charging the battery. 
            To end, Sony Electronics, Inc. did release a press statement.  Neal Manowitz is the Deputy President of Imaging Products and Solutions at Sony Electronics, Inc.  Through a press statement, Mr. Manowitz said the following.  “The RX100 VII sets a new standard for performance in compact cameras.  Sony will continue to drive innovation in the world of imaging, constantly pushing to empower creators with the most capable tools that allow them to realize their vision, and create like they have never been able to before.”  As previously stated, Sony Electronics, Inc. recently announced that, the Sony RX100 is the official predecessor.  Specifically, the aforementioned business revealed that, the successor is the RX100 VII.  Technically, as the most recent addition to Sony’s line of compact digital cameras, it is the Sony RX100 VII (DSC-RX100M7).  Lastly, the manufacturer’s suggested retail price of the RX100 VII is, $1,200 USD.  The manufacturer’s suggested retail price of the RX100 VII Shooting Grip Kit is, $1,300 USD.  The manufacturer’s suggested retail price of the LCJ-RXK Jacket Case is, $85 USD. 

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
08/03/2019

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