Open X Technologies, Inc. Unveils its Annual Holiday Shopping Report


(Los Angeles, CA) Open X Technologies, Inc., through, Openx.com operates Open Audience.  Open Audience, is a marketing platform that, is frequently spoken about.  This is due to the fact that; as a marketing platform, Open X’s Open Audience is a people based marketing platform that, is designed for the entirety of the internet.  The idea; fascinatingly, of the entirety of the internet is based on three core pillars.  The three core pillars are privacy, knowledge and performance.  In reference to, privacy, the aforementioned pillar is a way of talking about the marketing platform.  Specifically, Open X’s Open Audience is built on privacy design principles.  In reference to; knowledge, the aforementioned is unified data that, is incredibly accurate and precise.  In other words, the unified data opens up true knowledge about, the customers or audience.  In reference to; performance, the aforementioned is superior advertising performance and yield.  The latter, is accomplished through a level of scale, across the breadth of the entirety of the internet.  Recently; Open X Technologies, Inc. announced that, it always attempts to reach across the breadth, of the entirety of the internet.  Specifically, the aforementioned business revealed that, it has released its annual holiday shopping report.  The latter is entitled, 2019 Holiday Shopping Report.  The goal is to identify the key trends and insights, so that a business, can successfully maximize this year’s holiday shopping season. 
            The maximization of this year’s holiday shopping season, according to Open X’s 2019 Holiday Shopping Report, is made possible by The Harris Poll.  Obviously, The Harris Poll, did the work of conducting the poll.  Irregardless of which; Open X’s 2019 Holiday Shopping Report is an examination of consumer shopping trends, media consumption, advertisement effectiveness and much more.  However and returning to, Openx.com, the aforementioned website has been around for more than ten years.  This distinction is due to the fact that, Openx.com also operates one of the largest and independent platforms, for the exchange of advertisements.  Open X Ad Exchange is respected for having an unparalleled reach, across the entirety of the internet.  For example, Open X Ad Exchange can reach, as it is reported, more than 240 million consumers.  These 240 million consumers are located in the United States of America, and, they are reached on a monthly basis.  It is reported that; there are more than 2,500 supply partners that can be reached on the internet, on a mobile app or through an over the top channel.  In regards to demand, Open X Ad Exchange, reports approximately 30,000 advertisers.  The level of scale, is reported to be, 4.5 trillion data events each day.  Finally and in regards to quality, Open X Ad Exchange, is rated number one for quality by an independent source. 
            Returning to; Open X’s 2019 Holiday Shopping Report, the aforementioned and as previously said, was conducted by The Harris Poll.  Technically, the poll was conducted in August of the year, 2019.  The poll was a 15 minute online survey.  The survey was completed by 2,000 people who live in the United States of America, and, who were a minimum age of 18 at that time.  Additionally, the survey results were weighted for the following factors.  The factors are age, gender, region, urbanicity, race, ethnicity, education, marital status, household income and socio-economic status.  The reported margin of error is 2%, whilst, the confidence level is 95%.  Briefly, Open X’s 2019 Holiday Shopping Report is highlighted by the following.  Millennials will play an important role this holiday shopping season, is what highlights the aforementioned report.  First, Millennials revealed that, they are planning to spend money this holiday shopping season.  In fact, 15% more Millennials will spend money, when compared to an average consumer.  According to the survey results, the previous statistic can be applied to baby boomers.  Second, when compared to baby boomers, Millennials will spend 25% more.  Third, when talking about the primary shopper of the household, 68% can be categorized as Millennials.  Fourth, Millennials report that, they shop using their smart telephone.  Fifth, Millennials have stopped watching live television.  Instead of live television, Millennials focus their time watching streaming television.  Sixth and finally; the survey results also reveal that, Millennials are expected to have a $600 billion USD impact, on the 2019 holiday shopping season. 
            To end, Open X Technologies, Inc. did release a press statement.  Dallas Lawrence is the Chief Brand Officer at Open X Technologies, Inc.  Through a press statement, Mr. Lawrence said the following.  “The 2019 report has a number of firsts, including it being the first year consumers expect to conduct the majority of their shopping online and via mobile devices, eschewing in-store experiences for the convenience of digital.  This is also the year of the Millennial shopper.  Millennials are more optimistic about their economic future than any other age group and this optimism will lead them to spend more this year than any group tested.”  Dallas Lawrence also said.  “All indications are that the holiday season will be a healthy one for those retailers willing to embrace the important shifts we are seeing in when, where and how consumers are shopping.  With the right people-based marketing strategy, that reaches the right shopper with the right campaign at the right time, the opportunity is greater than ever to find the right outcome whether it be in-store or online.”  As previously stated; Open X Technologies, Inc. recently announced that, it always attempts to reach across the breadth, of the entirety of the internet.  Specifically, the aforementioned business revealed that, it has released its annual holiday shopping report.  The latter is entitled, 2019 Holiday Shopping Report.  The goal is to identify the key trends and insights, so that a business, can successfully maximize this year’s holiday shopping season.  Lastly, a copy of Open X’s 2019 Holiday Shopping Report can be obtained by clicking on this link; https://www.openx.com/resources/thought-leadership/2019-holiday-shopping-report/. 

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
09/28/2019

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