(New
York City, NY) Discovery’s
business partnerships are considered to be, innovative. In fact, the business partnership with Group
Nine Media, is technically with the BBC.
The latter, is a business partnership that develops digital media
content, and, social media content. The
objective is the creation of content that, is centered on landmark natural
history. A second good example of
Discovery’s business partnerships is, the current content alliance with the PGA
Tour. Additionally, the alliance is
considered to be strategic in nature, and, it has an objective. The objective is the creation of the
international home, for professional golf.
Overall and through all of its business partnerships, Discovery, Inc.
attempts to be the creator of entertainment that, is based on real life. Therefore, it is said that Discovery’s video
content successfully inspires, informs and entertains. Recently, Comscore, Inc. announced that, it
is familiar with Discovery’s business partnerships. Additionally, that it has its own business
partnership with, Discovery, Inc.
Specifically, the aforementioned business revealed that, it has signed a
strategic partnership with Discovery, Inc.
The latter, is made up of several multiple-year strategic
agreements. The purpose, is the use of
Comscore’s audience measurement tools, and, consumer insights tools.
The consumer insights tools and
audience measurement tools; which belong to Comscore, Inc., are part of
Comscore’s next generation video measurement platform. The latter, can collect data across the data
categories; measurement, targeting and segmentation. However and returning to, Discovery, Inc.,
the aforementioned business creates thousands of hours of video content every
year. In fact, the approximated amount
is 8,000 hours of video content, or, original programming. In turn; these 8,000 hours of video content
are made available in 220 countries around the world, and, are available in 50
foreign languages. Additionally, the
8,000 hours of video content are seen by viewers, on cable television. Discovery’s portfolio of cable television
channels is made up of the following; the Discovery Channel, HGTV, the Food
Network, TLC, Investigation Discovery, the Travel Channel, Motor Trend, Animal
Planet, the Science Channel and OWN.
Returning to, the several
multiple-year strategic agreements, the aforementioned extend the existing
business partnership. Additionally, it
calls for an advanced integration of Comscore’s suite of products. The integration is onto Discovery’s
platforms. The latter, is another way of
saying, digital media. The suite of
products includes; Comscore’s T.V. Essentials (T.V.E.), and, Comscore’s
Campaign Ratings (C.C.R.). Comscore’s
T.V.E. is primarily used for advanced advertising. Meanwhile, Comscore’s C.C.R. is primarily
used for an advertisement campaign that, runs across several digital media
channels. The extension of the business
partnership, is also, a renewal of existing contracts. The contracts that were renewed were
Comscore’s On-demand Essentials (O.D.E.), Comscore’s Digital Audience Tools and
Comscore’s Extended T.V.
Discovery, Inc. (NASDAQ: DISC.A, DISC.B and DISCK) did release a press
statement. Keith Kazerman is the
Executive Vice President of Digital Sales, Advanced Advertising and Research at
Discovery, Inc. Through a press
statement, Mr. Kazerman said the following.
“Discovery is committed to changing the current measurement paradigm in
order to more accurately and efficiently capture video consumption across
multiple platforms. As we accelerate our
focus on providing consumers with the most compelling digital video and
direct-to-consumer experiences, our agreements with Comscore underscore our
commitment to innovating with a variety of partners to better capture
cross-platform viewing and build new currency alternatives that can give
advertisers and marketers the most complete, accurate and efficient
measurement.” Keith Kazerman also
said. “Comscore has shown an ability to
listen to their partners, develop new technologies, and bring new thinking and
new energy to what is the weakest link in today’s industry value chain. We look forward to our continued work with
Comscore and supporting new ways to create the measurement platforms of the
future.”
To end, Comscore, Inc. (NASDAQ: SCOR) provides an invaluable entertainment
service. This business to business
service is perfect for the planning, the transacting and the evaluation of
contemporary media. The data is extracted
from digital, linear TV, over the top and theatrical audience
intelligence. After this point, it is
able to provide advanced audience insights.
Comscore, Inc. did release a press statement. Carol Hinnant is the Executive Vice President
of National Services at Comscore, Inc.
Through a press statement, Ms./Mrs. Hinnant said the following. “Discovery is both a leading media firm and a
valued client. We are delighted to be
working with Discovery to transform what it means to provide the most complete and
trusted set of tools, data and analytics in an increasingly cross-platform
world.” Carol Hinnant also said. “As Discovery continues to align their
strategic approach—particularly with advanced audiences—we believe we have an
advantage with our advanced audience and addressable currency that will help
Discovery capitalize on their strategic initiatives.” As previously stated, Comscore, Inc. recently
announced that, it is familiar with Discovery’s business partnerships. Additionally, that it has its own business
partnership with, Discovery, Inc.
Specifically, the aforementioned business revealed that, it has signed a
strategic partnership with Discovery, Inc.
The latter, is made up of several multiple year strategic
agreements. Lastly and the purpose, is
the use of Comscore’s audience measurement tools, and, consumer insights
tools.
###
Written
from Press Release
Registered
Writer with
PR
Newswire Association, LLC
R-Berumen28
10/30/2019
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