(Cypress,
CA) When it comes to charitable efforts,
Mitsubishi Motors North America, Inc., likes to use the term corporate social
responsibility (C.S.R.). In other words
and in reference to charitable efforts, it wants to do more than just donate
money. Specifically, it attempts to
leave a lasting impression. A current
example of Mitsubishi’s C.S.R. efforts is an initiative. This initiative is appropriately named,
“Small Batch-Big Impact.” The latter, is
a partnership between the corporation, and, the individual auto
dealerships. The first goal is to
re-define a term. The term is C.U.V., and,
it means community utility vehicle. The
second goal and under the idea C.U.V., is to create a series of car loans. These car loans are meant for small
non-profit organizations, and, startup social benefit corporations. The idea is to help local communities,
through, easily financed Mitsubishi automobiles. Recently, Mitsubishi Motors North America,
Inc. announced that, it has completed its first C.U.V. car loan. Additionally, that it does fall under the small
batch-big impact initiative of its corporate social responsibility (C.S.R.)
efforts. Specifically, the
aforementioned business revealed that, the first C.U.V. car loan went to Team
Record the Journey. Record the Journey
is a non-profit organization, and, Team Record the Journey is the aforementioned
organization’s official race car team for the 2019 Rebelle Rally.
The 2019 Rebelle Rally, which has
already come and gone, had the first Mitsubishi C.U.V. automobile compete in
it. Technically, the 2019 Rebelle Rally
occurred between October 10th and the 19th, 2019. Specifically, the Rebelle Rally is an all
women off-road endurance race. The
length of this endurance race is 2,000 kilometers. The idea is to drive through the California
U.S.A. countryside, using only a compass for navigation. Rebelle Rally starts in Lake Tahoe,
and, it ends in the City of San Diego. Interestingly, Team Record the Journey used a
2018 Mitsubishi Eclipse Cross, in the 2019 Rebelle Rally. Additionally, it was nicknamed, Rosie the
Riveter. However and returning to,
Mitsubishi Motors North America, Inc., the aforementioned operates a network of
more than 360 auto dealerships.
Additionally; it oversees the sales, research, development, marketing
and customer service of all Mitsubishi automobiles in the United
States of America. In the short term future, the corporate
offices will be moved to Franklin, Tennessee
U.S.A. Currently, it is a member automobile
manufacturer of the Renault-Nissan-Mitsubishi Alliance. As a result, it likes to report that, it is
in its sixth consecutive year of sales growth.
The future of Mitsubishi’s auto sales is placed, interestingly, on
P.H.E.V. automobiles. The latter, is the
acronym for plug-in hybrid electric vehicle.
As a hybrid vehicle, a P.H.E.V. automobile can charge the battery,
through, an external electric power source.
Furthermore, it can also charge the battery, through, the automobile’s
motor and generator.
Returning to; Team Record the
Journey, the aforementioned and as previously said, used a 2018 Mitsubishi
Eclipse Cross nicknamed Rosie the Riveter.
Fascinatingly, Rosie the Riveter #207 won second place, in the 2019
Rebelle Rally. The driver was Karah
Behrend, whilst, the navigator was Rachael Ridenour. Coincidentally, Rachael Ridenour is the
Founder of Record the Journey. Both
women are military veterans. Rachel
Ridenour was in the U.S. Army for 31 years.
Karah Behrend was in the U.S. Air Force for seven years. Additionally, she is a person with
disabilities. She developed her
disabilities, after losing control of her lower extremities and some use of her
hands. The cause was a degenerative
neurological disease. Therefore, Karah
Behrend and for the 2019 Rebelle Rally, became the first woman with
disabilities to compete in the Rebelle Rally endurance race series.
To end, Mitsubishi Motors North
America, Inc. did release a press statement.
Kimberley Gardiner is the Vice President and the Chief Marketing Officer
at Mitsubishi Motors North America, Inc.
Through a press statement, Ms./Mrs. Gardiner said the following. “ ‘Small Batch’ is our new marketing vision,
and we said at the outset that it would go beyond advertising to influence
every aspect of our business in the U.S. ‘Small Batch-Big Impact’ is a new aspect of
that philosophy, and we couldn’t have found a better nonprofit to receive our
first ‘Community Utility Vehicle’ loan than Record the Journey.” Kimberley Gardiner also said. “The work they do to help veterans process
their military and combat experiences and successfully transition to civilian
life shows how large an impact such a small organization can have. Rachael and Karah are ensuring this
partnership gets off to an inspirational start by blazing a trail for adaptive
athletes in the Rebelle Rally.” As
previously stated, Mitsubishi Motors North America, Inc. recently announced
that, it has completed its first C.U.V. car loan. Additionally, that it does fall under the
small batch-big impact initiative of its corporate social responsibility
(C.S.R.) efforts. Specifically, the
aforementioned business revealed that, the first C.U.V. car loan went to Team
Record the Journey. Record the Journey
is a non-profit organization, and, Team Record the Journey is the
aforementioned organization’s official race car team for the 2019 Rebelle Rally. Lastly and regrettably, the 2019 Rebelle
Rally has already come and gone.
###
Written
from Press Release
Registered
Writer with
PR
Newswire Association, LLC
R-Berumen28
10/23/2019
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