Mitsubishi Motors North America, Inc. Highlights its New Initiative


(Cypress, CA) When it comes to charitable efforts, Mitsubishi Motors North America, Inc., likes to use the term corporate social responsibility (C.S.R.).  In other words and in reference to charitable efforts, it wants to do more than just donate money.  Specifically, it attempts to leave a lasting impression.  A current example of Mitsubishi’s C.S.R. efforts is an initiative.  This initiative is appropriately named, “Small Batch-Big Impact.”  The latter, is a partnership between the corporation, and, the individual auto dealerships.  The first goal is to re-define a term.  The term is C.U.V., and, it means community utility vehicle.  The second goal and under the idea C.U.V., is to create a series of car loans.  These car loans are meant for small non-profit organizations, and, startup social benefit corporations.  The idea is to help local communities, through, easily financed Mitsubishi automobiles.  Recently, Mitsubishi Motors North America, Inc. announced that, it has completed its first C.U.V. car loan.  Additionally, that it does fall under the small batch-big impact initiative of its corporate social responsibility (C.S.R.) efforts.  Specifically, the aforementioned business revealed that, the first C.U.V. car loan went to Team Record the Journey.  Record the Journey is a non-profit organization, and, Team Record the Journey is the aforementioned organization’s official race car team for the 2019 Rebelle Rally. 
            The 2019 Rebelle Rally, which has already come and gone, had the first Mitsubishi C.U.V. automobile compete in it.  Technically, the 2019 Rebelle Rally occurred between October 10th and the 19th, 2019.  Specifically, the Rebelle Rally is an all women off-road endurance race.  The length of this endurance race is 2,000 kilometers.  The idea is to drive through the California U.S.A. countryside, using only a compass for navigation.  Rebelle Rally starts in Lake Tahoe, and, it ends in the City of San Diego.  Interestingly, Team Record the Journey used a 2018 Mitsubishi Eclipse Cross, in the 2019 Rebelle Rally.  Additionally, it was nicknamed, Rosie the Riveter.  However and returning to, Mitsubishi Motors North America, Inc., the aforementioned operates a network of more than 360 auto dealerships.  Additionally; it oversees the sales, research, development, marketing and customer service of all Mitsubishi automobiles in the United States of America.  In the short term future, the corporate offices will be moved to Franklin, Tennessee U.S.A.  Currently, it is a member automobile manufacturer of the Renault-Nissan-Mitsubishi Alliance.  As a result, it likes to report that, it is in its sixth consecutive year of sales growth.  The future of Mitsubishi’s auto sales is placed, interestingly, on P.H.E.V. automobiles.  The latter, is the acronym for plug-in hybrid electric vehicle.  As a hybrid vehicle, a P.H.E.V. automobile can charge the battery, through, an external electric power source.  Furthermore, it can also charge the battery, through, the automobile’s motor and generator. 
            Returning to; Team Record the Journey, the aforementioned and as previously said, used a 2018 Mitsubishi Eclipse Cross nicknamed Rosie the Riveter.  Fascinatingly, Rosie the Riveter #207 won second place, in the 2019 Rebelle Rally.  The driver was Karah Behrend, whilst, the navigator was Rachael Ridenour.  Coincidentally, Rachael Ridenour is the Founder of Record the Journey.  Both women are military veterans.  Rachel Ridenour was in the U.S. Army for 31 years.  Karah Behrend was in the U.S. Air Force for seven years.  Additionally, she is a person with disabilities.  She developed her disabilities, after losing control of her lower extremities and some use of her hands.  The cause was a degenerative neurological disease.  Therefore, Karah Behrend and for the 2019 Rebelle Rally, became the first woman with disabilities to compete in the Rebelle Rally endurance race series.    
            To end, Mitsubishi Motors North America, Inc. did release a press statement.  Kimberley Gardiner is the Vice President and the Chief Marketing Officer at Mitsubishi Motors North America, Inc.  Through a press statement, Ms./Mrs. Gardiner said the following.  “ ‘Small Batch’ is our new marketing vision, and we said at the outset that it would go beyond advertising to influence every aspect of our business in the U.S.  ‘Small Batch-Big Impact’ is a new aspect of that philosophy, and we couldn’t have found a better nonprofit to receive our first ‘Community Utility Vehicle’ loan than Record the Journey.”  Kimberley Gardiner also said.  “The work they do to help veterans process their military and combat experiences and successfully transition to civilian life shows how large an impact such a small organization can have.  Rachael and Karah are ensuring this partnership gets off to an inspirational start by blazing a trail for adaptive athletes in the Rebelle Rally.”  As previously stated, Mitsubishi Motors North America, Inc. recently announced that, it has completed its first C.U.V. car loan.  Additionally, that it does fall under the small batch-big impact initiative of its corporate social responsibility (C.S.R.) efforts.  Specifically, the aforementioned business revealed that, the first C.U.V. car loan went to Team Record the Journey.  Record the Journey is a non-profit organization, and, Team Record the Journey is the aforementioned organization’s official race car team for the 2019 Rebelle Rally.  Lastly and regrettably, the 2019 Rebelle Rally has already come and gone. 

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
10/23/2019

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