(Los
Angeles, CA) In the year 1953,
HMH Publishing Co., Inc. was founded.
The sole purpose was to be able to publish, Playboy. The latter, is or was an adult entertainment
magazine. It didn’t take long before,
Playboy was widely distributed.
Additionally, celebrity and icon status for the women who posed in the
magazine, also, rapidly and widely increased.
The most coveted woman, of the monthly magazine Playboy, was the
centerfold. This idea and phenomenon,
the centerfold, created a second phenomenon.
The second phenomenon, was the fan loved and adored, Playboy Playmate. The Playmate of the Year, is chosen from
amongst, the Playmates for that particular year. Regrettably, the centerfold was eliminated in
March, of the year 2016. Recently;
Playboy Enterprises, Inc. announced that, there have been a lot of changes, on
the corporate side of the business.
Specifically, the aforementioned business revealed that, it has
undergone corporate re-structuring. The
corporate re-restructuring, is the creation of a parent company. Now, Playboy Enterprises, Inc. is under PEI
Holdings.
PEI Holdings, as the parent company
of Playboy Enterprises, Inc. aims to do the following. It aims at being an owner, incubator and
investor of multiple global lifestyle brands.
Additionally, the aim has a focus on four consumer categories. The four consumer categories are; sexual
wellness, apparel & accessories, home & hospitality and beauty &
skincare. Furthermore, PEI Holdings will
attempt to do the following. It will
attempt to build, buy and invest to be able to do the following. Product development, the development of a
marketing infrastructure and the development of a distribution infrastructure
are the things that PEI Holdings; will attempt to do. The goal of everything, after all of that, is
an accelerated growth of the PEI Holdings’ brands. However and returning to, Playboy, the
aforementioned adult entertainment brand is Playboy Enterprises, Inc. Today; Playboy Enterprises, Inc. is a
contemporary media company, and, licensing business. Incidentally, the adult entertainment remains
at Playboy.com. The previously said, is
a polite way of saying, pornography. According
to the way it is reported, the media side of Playboy Enterprises, Inc. is as
follows. The management of adult content
that is geared towards print, digital, social media, mobile, television and
radio are all parts of Playboy’s media side.
The licensing side includes managing the license of the Playboy name,
the rabbit head logo and other proprietary trademarks & logos. The management of a connection to consumer
products, event venues and special events is also part; of the previously
stated. Fascinatingly, Playboy
Enterprises, Inc. reports more than $3 billion USD, in annual retail
sales.
Returning to, PEI Holdings, the
aforementioned parent company has already made an acquisition. The acquisition is Yandy, or, Yandy.com. This acquisition, is meant to expand and
enhance, its direct to consumer product sales capabilities. Additionally, and through Yandy.com, PEI
Holdings hopes to be able to do the following.
It hopes to be able to expand its own direct digital audience reach,
expand its e-commerce capabilities and expand its back-end infrastructure. Yandy.com conducts its business operations
out of Phoenix, Arizona U.S.A. Additionally, it is an online retailer of
lingerie. Currently; Yandy.com has a
strong, established and experienced team.
Obviously, it is a profitable business.
In fact; it receives more than 50,000 monthly orders of lingerie,
women’s sleepwear and related accessories.
Yandy.com’s client base is primarily, U.S.A.
based women.
Aras Koktas is the Co-Chief
Executive Officer of Yandy.com. Jeff
Watton is the Co-Chief Executive Officer of Yandy.com. Through a joint press statement, Mr. Koktas
and Mr. Watton said the following.
“We’re very proud of Yandy’s growth over the past 13 years and consider
this partnership with PEI Holdings to be our crowning achievement and a
testament to the hard work of all of our colleagues. We’re inspired by our sister company
Playboy’s Pleasure for All mission and eager to collaborate on growth opportunities
across our businesses.”
To end, Playboy Enterprises, Inc.
did release a press statement. Ben Kohn
is the Chief Executive Officer of Playboy Enterprises, Inc. Additionally, he is also the Chief Executive
Officer of PEI Holdings. Through a press
statement, Mr. Kohn said the following. “Establishing a holding company allows us to
take advantage of the tremendous power of the Playboy brand to serve as a
platform to launch and nurture other brands.
We’re excited to partner with the talented Yandy team to continue
delivering value to their dedicated consumers and to accelerate the growth of
all of our businesses with new shared capabilities.” As previously stated; Playboy Enterprises,
Inc. recently announced that, there have been a lot of changes, on the
corporate side of the business. Specifically,
the aforementioned business revealed that, it has undergone corporate
re-structuring. The corporate
re-restructuring, is the creation of a parent company. Now, Playboy Enterprises, Inc. is under PEI
Holdings. Lastly; PEI Holdings aims at
being an owner, incubator and investor of multiple global lifestyle
brands.
###
Written
from Press Release
Registered
Writer with
PR
Newswire Association, LLC
R-Berumen28
02/28/2020
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