Catch&Release Launches as a Content Licensing Platform


(San Francisco, CA) Content marketing, is not the same thing as digital or online marketing.  In fact, content marketing relies heavily on information.  Specifically, anticipating and meeting the client base’s need for information.  For the most part, creating something new is ignored.  Instead; content marketing focuses heavily on the acquisition of content, content and more content.  In regards to the office, or, a content marketing strategy; the content has to be continuously delivered in large amounts, to the client base.  Recently, Catchandrelease.com or Catch&Release announced that, it believes that content exists on the internet.  Additionally, that it can be licensed at scale.  Specifically, the aforementioned business revealed that, it has launched as a content licensing platform.  Now that it has been launched, Catchandrelease.com is the only platform that, is geared towards content marketing.
            Content marketing businesses or content marketers through the use of Catchandrelease.com, are now enabled.  What is enabled is the licensing of creative content at scale.  In other words; the creative teams, the production teams and the business affairs teams at the world’s leading brands are now free to conduct content marketing.  However and returning to, content marketing, the aforementioned type of marketing does focus on something.  What it focuses on is the creation, the publication and the distribution of content.  The targeted audience, is indeed, an online audience.  Overall, content marketing shares free content.  The idea is that free content will create a sustainable brand loyalty, along with, a willingness or desire to purchase products.  For the most part, content marketing attempts to accomplish five goals, through, the successful engagement of an online audience.  The first goal is, attract attention and generate leads.  The second goal is, expand the business’s client base.  The third goal is, generate or increase online sales.  The fourth goal is, increase brand awareness or credibility.  Finally the fifth goal is, engage an online community of users. 
            Returning to, the launch of Catchandrelease.com, the aforementioned software technology platform attempts to curate.  In other words, hand craft visual content from the internet; mostly photographs and videos.  Then and in turn, pay the appropriate licensing fees.  The purpose is the discovery of high quality and on-demand content, from any part of the internet, then used for commercial purposes.  Additionally, contributors can also be registered with Catchandrelease.com.  Overall, Catchandrelease.com is highlighted by a collaborative workspace.  This collaborative workspace; is meant for members of a creative team, a production team and a business affairs team.  The idea is successful collaboration that efficiently requests content rights, tracks progress and manages the entire content marketing projects.  Basically and finally, Catchandrelease.com works in three steps.  Step one, curate content from the internet, through, the use of the Catch Extension.  The Licensability Assessment tool, will automatically start working.  Then, start collaborating with the team members.  Step two; request a clearance, define the desired terms of the licensing agreement and receive real-time updates about the clearance status.  The Catch&Release Clearance tool already considers all types of intellectual property; copyright, talent, property and other types.  Step three, license content under uniform terms and conditions.  The previously said; does include indemnification against rights holder claims, and, the management of license renewals.
            To end, Catchandrelease.com or Catch&Release did release press statements.  Jeremy Richardson is the Head of Product at Catch&Release.  Through a press statement, Mr. Richardson said the following.  “What makes this platform unique is that it leverages technology like machine learning and computer vision to transform a historically-manual process into an automated one that can scale to the entire industry.  This will help advertisers maximize their creative output, while optimizing for time and budget constraints.”  Analisa Goodin is the Founder and the Chief Executive Officer of Catch&Release.  Through a press statement, Ms./Mrs. Goodin said the following.  “Our platform bridges two major gaps currently holding the advertising industry back.  The first has to do with utilizing the Internet as a viable creative medium.  Advertisers are under immense pressure to create more content, but with increasingly less time and budget.  Our platform allows them to access visual content from anywhere on the Internet, determine licensability, and safely license what they find.  Secondly, it breaks down the silos that have traditionally existed between creative, production, and business affairs teams.  Now, they can operate with agility and scale their production processes to meet evolving client demands.”  As previously stated, Catchandrelease.com or Catch&Release recently announced that, it believes that content exists on the internet.  Additionally, that it can be licensed at scale.  Specifically, the aforementioned business revealed that, it has launched as a content licensing platform.  Now that it has been launched, Catchandrelease.com is the only platform that, is geared towards content marketing.  Lastly and in other words; the creative teams, the production teams and the business affairs teams at the world’s leading brands are now free to conduct content marketing. 

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
04/03/2020






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