Comscore, Inc. Releases Preliminary Data about Coronavirus Television Coverage


(Reston, VA) The pandemic chronology of the coronavirus, severe acute respiratory syndrome coronavirus 2 (S.A.R.S.-COV-2), begins in Wuhan, the Country of China.  Now called, the 2019-20 Coronavirus Pandemic; how everything begins starts on November 17th, 2019.  On the previously mentioned date, a 55 year old man became the first confirmed case, of the coronavirus.  It is believed that, he contracted this disease on this date; November 17th, 2019.  On January 1st, 2020, Chinese authorities estimated that, 266 people had already been infected.  It is also believed that, these people contracted the disease, before the year 2020.  On January 4th, 2020, Ho Pak-leung from the University of Hong Kong’s Center for Infection, issued a warning.  The warning was that, the city itself should implement a strict monitoring system.  What should be monitored is a mysterious new viral pneumonia, which has already infected dozens of people.  Additionally, this new viral pneumonia, is indeed spreading from one person to another.  Recently; Comscore, Inc. announced that, it has been collecting television data, about, the 2019-20 Coronavirus Pandemic.  Specifically, the aforementioned business revealed that, it has released preliminary data about the television coverage.  Officially, the preliminary data about the 2019-20 Coronavirus Pandemic television coverage is divided into three categories; viewing trends by age, viewing trends by yearly household income level and viewing trends by ethnicity. 
            Viewing trends by ethnicity, viewing trends by yearly household income level and viewing trends by age; preliminarily reveal that millions of American are watching television.  Specifically, these Americans are watching, local television stations.  Additionally, and overall the audience is a diverse group.  However and returning to, the coronavirus pandemic chronology, the aforementioned continues, with the month of March 2020.  On March 11th, 2020; the U.S.A.’s National Collegiate Athletic Association announced that, its annual basketball championship tournament, will be held without spectators.  The championship tournament, was originally scheduled for the middle of March, to, early April.  A second event; which occurred on March 11th, 2020, is that the U.S.A.’s National Basketball Association announced that, it has suspended what remains of the 2020 NBA Season.  A third event; which occurred on March 11th, 2020, is that U.S. President Donald Trump announced that travel into the U.S.A., from Europe has been suspended for 30 days.  At this time, the only exemption is the UK/Britain.  On March 13th, 2020, U.S. President Donald Trump, declared a National State of Emergency.  This action, allocated approximately $50 billion USD from the U.S. Federal Government.  The purpose is relief efforts. 
            Returning to, Comscore’s preliminary data, the aforementioned is centered on television viewers.  These television viewers, Americans, are now entering a new month staying in their respective homes.  They are staying at home, due to public health measures.  As previously said, they are watching local television stations.  Additionally, the preliminary data about the 2019-20 Coronavirus Pandemic television coverage is divided into three categories; viewing trends by age, viewing trends by yearly household income level and viewing trends by ethnicity.  Furthermore, the preliminary data is for households in the top 25 television markets, of the U.S.A.  First, the data was collected across two weeks.  The two weeks are; March 9th, 2020, and, March 16th, 2020.  Second, the data was compared to, the week of March 18th, 2019; the previous year.  Initially, the preliminary data reveals that, watching television has increased by 13%. 
            Continuing with, the data categories, the aforementioned reveal the following information.  All data categories are for the U.S.A.’s top 25 television markets.  First, viewing trends by age, this category is made up of the following two age groups.  The age groups are; 18 to 34, and, 35 to 54.  The first age group, 18 to 34, shows an increase of 38%.  Meanwhile, the second age group, 35 to 54, shows an increase of 35%.  A general age group, 50 years of age and older shows an increase of 12%; according to Comscore’s preliminary data.  As previously said, the preliminary data is in comparison to the week of, March 18th, 2019.  Second, viewing trends by yearly household income level, this category is made up of three income groups.  The three income groups are; $0-$74,999 USD, $75,000-$99,999 USD and $100,000 USD and more.  As previously said, these Americans are watching local television stations.  Overall, the combination of the income levels, saw an increase of more than a million households.  The income group, which saw the largest increase is $75,000-99,999 USD.  The latter, shows an increase of 50%.  Regrettably, Comscore, Inc. did not reveal more information.  However; and according to Comscore, Inc. the San Francisco, Dallas and other Midwest metropolitan areas experienced the most increased television watching.  At the same time, the Seattle and New York television markets, experienced below average television watching.  Third, viewing trends by ethnicity, this category only talks about Hispanic and Asian-American households.  For these two households, the week of March 16th, 2020, was used.  For Hispanic households, television watching increased by 42%.  Meanwhile, and for Asian-American households, television watching increased by 62%.  For both ethnic groups, television watching has increased by approximately two million households.  Extrapolated, and based on the previous statistic, Hispanic households increased by approximately 500,000 households.
            To end, Comscore, Inc. (NASDAQ:  SCOR) did release a press statement.  Bill Livek is the Chief Executive Officer of Comscore, Inc.  Through a press statement, Mr. Livek said the following.  “American households are watching more and more local news across key demographic segments.  Advertisers and their agencies can fine-tune their media planning and buying by continuing to work with Comscore to understand these ongoing shifts in local television viewing as engagement remains at unprecedented levels.”  As previously stated; Comscore, Inc. recently announced that, it has been collecting television data, about, the 2019-20 Coronavirus Pandemic.  Specifically, the aforementioned business revealed that, it has released preliminary data about the television coverage.  Officially, the preliminary data about the 2019-20 Coronavirus Pandemic television coverage is divided into three categories; viewing trends by age, viewing trends by yearly household income level and viewing trends by ethnicity.  Lastly and specifically, these Americans are watching, local television stations.

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
04/10/2020










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