Muscle & Fitness Magazine Completes its Digital Transition


(New York City, NY) In February of the year 2020, American Media, LLC was sold.  The sale was to Jake Wood.  The aforementioned person, is a native of the State of Arizona.  Additionally, he is considered to be a health & fitness industry insider.  Currently, Jake Wood is recognized for owning an extensive portfolio of digital media businesses.  The sale included Muscle & Fitness Magazine, the Muscle & Fitness Brands and the Olympia Fitness & Performance Weekend.  Post sale or acquisition, American Media, LLC is now American Media, Inc.  The official owner of the latter, is JW Media.  Recently; Muscle & Fitness Magazine announced that, it wishes to continue being the destination of choice, for health & fitness enthusiasts.  This distinction, interestingly enough, has been true for generations.  Specifically, the aforementioned publication revealed that, it has completed its digital transition.  Post digital transition Muscleandfitness.com, is now a health & fitness giant.
            As a health & fitness giant, Muscleandfitness.com, is the digital home to all things muscle and fitness.  Fitness information, strength information, nutritional information, a physique transformation and the showcasing of the world’s fittest celebrities are part of; the previously stated.  However and returning to, American Media, Inc., the aforementioned business now has its third owner in its history.  The credited founder is a man named, Joe Weider.  Under Jake Woods’s ownership, Muscle & Fitness’s legacy continues.  In fact, the Muscle & Fitness Brands, Flex and M&F Hers were included in the sale.  Additionally; the Olympia Fitness & Performance Weekend is expected to become, Trifecta Presents Joe Weider’s Olympia Fitness & Performance Weekend brought to you by Wings of Strength.  The first of the latter, is expected to be held this September.  The iconic bodybuilding title, Mr. Olympia, will continue to be awarded.   
            David J. Pecker is the Chairman and the Chief Executive Officer of American Media, Inc.  Through a press statement, Mr. Pecker said the following.  “It has been a privilege owning and developing these brands since we acquired them in 2003.  I’m confident they will thrive under Jake’s ownership and his forward-thinking plan to transition to a fully integrated online and social media strategy.”  Jake Wood is the Owner of American Media, Inc.  Through a press statement, Mr. Wood said the following.  “My primary motivation for acquiring the Olympia is to bring the event back to the fans.  It’s a dream come true to take ownership of some of the fitness industry’s most celebrated brands.  Our ability to also acquire a media portfolio that includes Muscle & Fitness allows us to reach one of the largest fitness-minded audiences in the world.  This is a great day for everyone who shares a passion for fitness, nutrition, training and the bodybuilding lifestyle.”
            Returning to, Muscleandfitness.com or Muscle & Fitness Magazine, the aforementioned is a flagship fitness brand.  As a flagship brand, it aims at complete coverage of the global fitness industry.  This is done through regular introductions of training trends, nutritional information, gear trends, fitness technology and celebrity content.  Obviously; the visitor of the website, or, the reader of the publication is the person who is being introduced.  As part of the digital transition, Muscle & Fitness Magazine executed a phase one concept.  Successful completion of phase one included the successful integration of a digital strategy, a staff transitioning, a content expansion, the development of original programming and an overall shift in the concept for the visitor’s engagement.  Now, Muscleandfitness.com is the home to a diverse content mix.  This new mix includes “big and fit” Hollywood celebrities, super star athletes and signature bodybuilding coverage. 
            To end, American Media, Inc. did release press statements.  Zack Zeigler is the Chief Content Officer of American Media, Inc.  Through a press statement, Mr. Zeigler said the following.  “With the world dealing with the current health crisis, we understand how important it is to provide our audience with enough engaging content to help get them through a challenging time.”  Dan Solomon is the President and the Chief Olympia Officer of Muscle & Fitness Magazine.  Through a press statement, Mr. Solomon said the following.  “We have achieved something incredibly powerful.  The deal has been carefully crafted, clearing the way for us to offer sponsors and advertisers one of the largest combined audiences in the entire category.  As we roll out a wide-reaching media and event integration, we also add key resources brought to the table by our new owner.  Jake is a visionary and his track record for success speaks for itself.  Our sponsors, exhibitors, athletes, readers and fans will be pleased by what the immediate future holds.”  Dan Solomon also said.  “Our consolidation of high-profile media brands has put us in a powerful position to build an unmatched customer engagement program.  We’ve created a fully digital, social media and event program unlike anything in the category.  Utilizing our 4 brands, advertisers can now reach more than 17 million fitness minded social media followers, while our digital audience at MuscleandFitness.com includes nearly 3 million fit-focused monthly visitors.  We can also provide opportunities for companies to connect with their target customers at Olympia Weekend, an annual showcase of top brands and elite athletes attended by serious fitness enthusiasts.”  As previously stated; Muscle & Fitness Magazine recently announced that, it wishes to continue being the destination of choice, for health & fitness enthusiasts.  This distinction, interestingly enough, has been true for generations.  Specifically, the aforementioned publication revealed that, it has completed its digital transition.  Lastly, post digital transition Muscleandfitness.com, is now a health & fitness giant.

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Written from Press Release
Registered Writer with
PR Newswire Association, LLC
R-Berumen28
04/03/2020



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